Shipping Expectations from the Consumer Perspective
As a logistics company with 21 years of experience in Canadian fulfillment Stalco has seen vast and rapid changes among consumer expectations for product orders and shipments. As ecommerce has grown to become a huge part of our clients’ source of sales, we have learned that shipping is a major factor affecting customer satisfaction and loyalty. So what are the key things consumers want from brands when it comes to shipping and delivery?
We’ve compiled a list of key consumer expectations below:
- Fast shipping: No matter where they are on the map, consumers want their products to arrive quickly. Utilizing a fulfillment service like Stalco ensures the products arrive on time.
- Free shipping: Consumers love free shipping because in their eyes they can purchase more often. Making them spend a certain amount to qualify free shipping can be a turn-off since most times it is not in their budget to do so.
- Easy returns: Returns should be simple to coordinate via your website. It is recommended to provide return shipping labels for customers who need to return a product that was not to their liking or had a defect.
- Transparency: Consumers want honesty, so don’t wait until the last minute to show the final cost. Be upfront about shipping rates and consumers will appreciate that you didn’t lure them in only to hook ‘em at the last step of checkout.
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