The speed with which e-commerce is turning small and startup businesses into global companies is exciting. While some companies flourish with the fast growth, others struggle and are not able to move quick enough to stay afloat. In Canada – where 60% of the population purchases from American websites – improving shipping strategies creates ample opportunity for U.S. businesses to gain Canadian customers. Since Black Friday, Cyber Monday and Christmas are inching closer by the minute, you can be sure that Canadian consumers will be taking advantage of the great product offerings and sales U.S. e-commerce companies have to offer; this is why it is extremely vital to implement a thorough shipping strategy.

Read Steven Page’s latest article on Direct Marketing News.

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