We all know you can’t close a sale every time someone clicks on a “Buy Now” button on your website. There are dozens of studies showing cart abandonment rates in the 65 percent to 80 percent range. Some of those people are just kicking the tires and aren’t going to buy today, but too many of them have every intention of buying but get cold feet at the moment of truth — and shipping costs are the No. 1 reason why.

Read the full article at Total Retail.

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